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How is it that American intellectuals, who had for 150 years worried about the deleterious effects of affluence, more recently began to emphasize pleasure, playfulness, and symbolic exchange as the essence of a vibrant consumer culture? The New York intellectuals of the 1930s rejected any serious or analytical discussion, let alone appreciation, of popular culture, which they viewed as morally questionable. Beginning in the 1950s, however, new perspectives emerged outside and within the United States that challenged this dominant thinking. Consuming Pleasures reveals how a group of writers shifted attention from condemnation to critical appreciation, critiqued cultural hierarchies and moralistic approaches, and explored the symbolic processes by which individuals and groups communicate.
Historian Daniel Horowitz traces the emergence of these new perspectives through a series of intellectual biographies. With writers and readers from the United States at the center, the story begins in Western Europe in the early 1950s and ends in the early 1970s, when American intellectuals increasingly appreciated the rich inventiveness of popular culture. Drawing on sources both familiar and newly discovered, this transnational intellectual history plays familiar works off each other in fresh ways. Among those whose work is featured are Jürgen Habermas, Roland Barthes, Umberto Eco, Walter Benjamin, C. L. R. James, David Riesman and Marshall McLuhan, Richard Hoggart, members of London's Independent Group, Stuart Hall, Paddy Whannel, Tom Wolfe, Herbert Gans, Susan Sontag, Reyner Banham, and Robert Venturi and Denise Scott Brown.
- Sales Rank: #1370960 in eBooks
- Published on: 2012-03-15
- Released on: 2012-03-15
- Format: Kindle eBook
Most helpful customer reviews
5 of 5 people found the following review helpful.
An extraordinary interpretation of intellectuals and popular culture
By Robert H. Abzug
This is a book of signal importance. Daniel Horowitz has, in the past, provided us with eyeopening views and refreshing interpretations of questions concerning consumption, affluence, and wonderfully insightful biographies of Betty Friedan and Vance Packard. Consuming Pleasures, however, is his masterpiece. It is a magisterial look at the ways in which intellectuals in both Europe and the United States dismissed, interpreted, and celebrated popular culture from the 1940s through almost the present. As a historian of a certain age, I often watch my colleagues turn various eras of my life into history with great trepidation. Like a veteran reading about war, my usual reaction is--they don't get it. Horowitz not only gets it, but for the first time on many issues and on the whole sweep of an era, I find myself saying, upon finishing chapter after chapter of this book--Now I get it! Superb scholarship, clear writing, and acute observation make this book a must read for anyone interested in how we have come to view our everyday lives and those who have shaped that vision.
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