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Inventing the Egghead: The Battle over Brainpower in American Culture, by Aaron Lecklider
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Throughout the twentieth century, pop songs, magazine articles, plays, posters, and novels in the United States represented intelligence alternately as empowering or threatening. In Inventing the Egghead, cultural historian Aaron Lecklider offers a sharp, entertaining narrative of these sources to reveal how Americans who were not part of the traditional intellectual class negotiated the complicated politics of intelligence within an accelerating mass culture.
Central to the book is the concept of brainpower—a term used by Lecklider to capture the ways in which journalists, writers, artists, and others invoked intelligence to embolden the majority of Americans who did not have access to institutions of higher learning. Expressions of brainpower, Lecklider argues, challenged the deeply embedded assumptions in society that intellectual capacity was the province of an educated elite, and that the working class was unreservedly anti-intellectual. Amid changes in work, leisure, and domestic life, brainpower became a means for social transformation in the modern United States. The concept thus provides an exciting vantage point from which to make fresh assessments of ongoing debates over intelligence and access to quality education.
Expressions of brainpower in the twentieth century engendered an uncomfortable paradox: they diminished the value of intellectuals (the hapless egghead, for example) while establishing claims to intellectual authority among ordinary women and men, including labor activists, women workers, and African Americans. Reading across historical, literary, and visual media, Lecklider mines popular culture as an arena where the brainpower of ordinary people was commonly invoked and frequently contested.
- Sales Rank: #2136644 in eBooks
- Published on: 2013-03-05
- Released on: 2013-03-05
- Format: Kindle eBook
Review
"In this groundbreaking book, Aaron Lecklider explains how ordinary Americans used mass culture to stake a claim to 'brainpower'—and then turned it into a tool for social transformation. Based on a brilliantly creative archive, and written with wit and clarity, Inventing the Egghead connects labor history and cultural studies to craft an exciting new interpretation of mid-century America."—Christopher Capozzola, Massachusetts Institute of Technology
"From Einstein to the WPA to Oak Ridge, this investigation of popular understandings of 'brainpower' offers a fresh take on the culture and politics of twentieth-century America. Deeply researched and persuasively argued, Lecklider's book is a model of interdisciplinary American Studies scholarship."—Anna Creadick, Hobart and William Smith Colleges
"Ranging across popular culture from Coney Island and Tin Pan Alley to WPA posters and science fiction, Aaron Lecklider's lively and astute exploration of twentieth-century Americans' vexed relationship with 'brainpower' stands as an important complement and corrective to Richard Hofstadter's classic Anti-Intellectualism in American Life."—Steven Biel, Harvard University
About the Author
Aaron Lecklider teaches American Studies at the University of Massachusetts Boston.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Eggheads Of the World, Unite!
By Chimonsho
Aaron Lecklider's fine book will naturally invite comparisons to R. Hofstadter's "Anti-Intellectualism in American Life." It is not as effective a cri de coeur, but is perhaps more timeless, because it's not a product of the immediate post-McCarthy era which provoked Hofstadter to craft his classic tome. Lecklider's coverage of he 20th century's early decades is more thorough. It's also more populist in its focus on non-traditional intellectuals who increasingly challenge the dominance of America's official "eggheads." This phenomenon has negative aspects too, as recent American public discourse frequently celebrates the ignorance of those who value a misleading "common sense" (which, like common courtesy, isn't really very common). One stark example of American exceptionalism is that in this country, "intellectual" is routinely considered an epithet rather than a compliment. Many of our politicians and talking heads boast of their evidence-free perspective; this suggests that the passing years since Hofstadter wrote offer further proof of his concerns. But Lecklider subtly alters our view by defining intellectuals more broadly, suggesting how this erodes the authority of those who traditionally lead the nation's thought. (They're in danger of being Blackboarded, onlined and MOOCed out of existence anyway -- not a good thing for education.)
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