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Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009.
This book presents a radically new answer, insisting that global society has only begun to realize its full potential. Author Howard Bloom argues that there’s a hidden mandate beneath the surface of capitalism: "It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings." Bloom sees crisis as opportunity, opportunity for the whole human race.
In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs, taking the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things—passion, persistence, and fantasy. He shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined.
The author explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways—that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society.
This brilliant, inspirational work of daring ideas and breathtaking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.
From the Trade Paperback edition.
- Sales Rank: #384071 in eBooks
- Published on: 2010-05-01
- Released on: 2010-05-01
- Format: Kindle eBook
Review
"It is absolutely one of the most thrilling (I mean that—it gives me goose bumps) books I have ever read."
—Robin Fox, Rutgers University
"Impressive and stimulating. A tremendously enjoyable work."
—James Fallows, national correspondent for the Atlantic
"The Genius of the Beast is a tour de force."
—Washington Times
"In this recapitulation of the universe’s evolutionary thrust—and humanity’s part of it—Howard Bloom proves to be a provocative, even an inspiring, thinker."
—ForeWord Reviews
"Engrossing, uplifting, and educational . . . fascinating."
—Monsters and Critics
"I really could not put it down. Ultimately, I found the book a tremendously optimistic, motivating, exciting read that I look forward to tackling again."
—NewsReal
"Capitalism does indeed work, scholar Bloom boldly affirms in this at-once brash and well-considered treatise, in which, in his own words, he applies a new lens to viewing the entire course of Western civilization. . . . The problem . . . [lies] in the way capitalism has come to be viewed. This long, provocative, needs-to-be-read book seeks to rectify that situation. What he explains here, in detailed arguments, is that ‘capitalism and the Western system hide astonishing abilities.’ Spend time with this eye-opener."
—Booklist
"Riveting, brilliant, remarkable, distressing, optimistic, and beautifully written. A brilliant . . . history of the world."
—Michael Zilkha, CEO of Zilkha Biomass Energy
"Get this book and read it. Bloom’s assessments are thoughtful and inspiring. Thank you, Howard Bloom; you have bridged generations and thoughts and tied together facts that otherwise would have gone unnoticed."
—Zenpundit
About the Author
Howard Bloom has been called "the Einstein, Newton, Darwin, and Freud of the twenty-first century" and "the next Stephen Hawking." He is the author of two acclaimed books, The Lucifer Principle: A Scientific Expedition into the Forces of History and Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century. Those books have won praise from the New Yorker, the Washington Post, the Boston Globe, Wired, Foreign Affairs, and numerous other publications. A recent visiting scholar at New York University, Bloom is the founder of the International Paleopsychology Project, founder of the Space Development Steering Committee (a group that includes Buzz Aldrin and Edgar Mitchell) and founding board member of the Epic of Evolution Society. He has appeared on Good Morning America, the CBS Morning News, CBS Nightwatch, the BBC, and over one hundred other media outlets.
Most helpful customer reviews
44 of 50 people found the following review helpful.
Brilliant salesmanship
By Kennedy
I admit I bought this thinking it had been written by Harold Bloom, the Harvard literary don. So I was surprised when I began reading Genius of the Beast and came up against this writer's hyperbolic style, a style which would be familiar to any advertising copywriter.
Bloom is described somewhere in the multiple blurbs all over this book as a marketing genius, and that's what I'll happily take him as. As a revolutionary thinker? His argument boils down to "Technology will save us", nothing I haven't read anywhere before.
What is exceptional about the book is the way Bloom hypes his ideas. He's broadly read, and seems to enjoy synthesizing ideas from a variety of specializations and making them his own.
The book is conceived in a series of 'mini' chapters, each of which present one idea simply, and then, in a snowball effect, Bloom rolls them all together.
Personally, I found his insanely over-amped style (which is reflected in the tone of some of the other reviews here) to be counter-productive. Like the language of brilliant advertising, it's there to gloss over something.
However, on the positive side, Bloom is clearly a positive and ambitious thinker, not to be dismissed.
85 of 103 people found the following review helpful.
full of errors, lack of clarity and clear end goal
By HPN
As other reviewers have written, Howard Bloom's "The Genius of the Beast" is unorganized and haphazardly written. It is also full of errors, stretched analogies and made up word jumbles (secular genesis machine?!?). Frankly, it reads as a conclusion in search for any data point that might support it when squinted at just the right way.
As far as errors are concerned, the book has a complete misunderstanding of biology which Bloom claims helps to explain the cycle of boom/bust in a human economy. I'm a biologist, so these errors jump out at me, and I shudder to think about the number of errors in the rest of the book that I didn't pick up because they related to other fields of expertise. For example, Bloom goes on for an entire chapter about the Dictyostelium slime mold, yet continuously calls it a bacterium (which it is not, and is like writing about dogs and calling them snails). He also has no idea about the biological role of microtubules inside the cell, yet uses their inherent dynamic instability (but a small bit of their cellular function) to try and explain worldwide economies. These and his honeybee and evolution analogies show that he has no understanding about these topics besides what he managed to glean from reading one or two magazine articles about them (including references in the back to primary literature doesn't mean he read or understood them). And if he did understand them, then letting these errors into his prose suggests he doesn't care about accuracy but only in furthering his thesis (SPOILER: which is that capitalism is good. No idea how this makes it a radical re-vision of the topic).
Besides several instances where sentences and a half (literally) are repeated one after the other - hello copy/paste and proofreading editor - the writing is also atrocious. Does the book really need paragraphs with 6 questions in a row? Can he discuss a topic without anthropomorphizing inanimate objects[1]? Will a chapter ever end where it doesn't promote a straw man that is magically answered in the next chapter?
This is a common paragraph from the book:
"Could it have been a pattern built into our biology? A pattern that's 3.85 billion years old? Or older? A pattern we can even see at work in the early cosmos? Could the cycle of boom and crash be propelled by the pendulum of repurposing? Could it be a manifestation of a search-and-create strategy? The fission-fusion strategy? ...5 more random questions... Could it really be that you and I are part of a search engine of a universe probing her possibilities? Could boom and bust really be turns in the wheel of an evolutionary search engine, a secular genesis machine?"
As you can see, Bloom has a habit of making up word jumbles, like "secular genesis machine". This phrase is introduced early in the book to theoretically provide some sort of focus. He applies it to gazillion items in the book, most of which make no sense because those concepts by definition have no specific endgame, though he claims they do. Non-biological evolution (and more importantly selection) of systems and technologies seem to be a topic of particular interest to him, and the book is literally chapter after chapter of descriptions of boom and busts in world economies, caused by new technologies/discoveries (eg New World, railroad), even when he then says, 'not really, that 18xx bust wasn't caused by peak train happening". He then uses 'secular genesis machine' as literally some deux ex machina that magically makes everything work because the 'machine' is somehow searching for 'something' and so it must act like this.
In conclusion, the book could have been over 100 pages (>20%) shorter if some editor had trimmed the constant repetition and made Bloom focus a little more. It is replete with errors in at least one field (biology), both in the actual workings of items in that field (microtubules, Dicty, evolution) and how some biological theories can be re-imaged as applying to human endeavors. This probably applies to other fields discussed as well. The subtitle, "A Radical Re-vision of Capitalism" is unnecessarily grandiose, since in the end he just says capitalism isn't as bad as its opponents say. The book is not worth it.
[1] They hate it when you do that.
48 of 57 people found the following review helpful.
Extraordinary
By J. Scott Shipman
Mr. Bloom may have a modern-day classic in this book. He has managed to perform a work of consilence on the history of man (life, really) and provide insight in the how's, what's, where's, and why's of capitalism and how we treat customers and each other. I must admit as a newcomer to Bloom's work, the first 130 pages left me wondering, "where is he going?" Bloom provides an extraordinary grasp of machinations and implications of capitalism, warts and all---he leaves no stone unturned in his critical assessments and his heart-felt endorsements. He provides not only reasons for hope, but proven tools and methods to get things done. The intellectual honesty and power of his thesis cannot be ignored. Strongest recommendation!
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